SAMA — Investment Group

Where creativity meets capital

A Saudi investment group headquartered in Riyadh, establishing, developing, and growing specialised companies rooted in a creative heritage.

  • Est. 2016
  • Riyadh
  • Six companies
  • Seven sectors
Explore the group
01Why we exist

Some begin with money.Some with opportunity.SAMA begins with intention.

We build institutions that hold a standard, not a portfolio.

SAMA starts from the idea, then works to turn it into a company that can operate and grow. What we choose to build says more than what we choose to own.

We take part in shaping identity, developing the business model, organising operations, and supporting expansion. Our role is not limited to investment. It extends to founding companies and developing them over the long term.

Since 2016EstablishDevelopGrowScale
02By the numbers

The measure of the group

SAR 75M+

Invested across art & real estate

15,000+

Learners empowered

160+

Corporate & creative projects

100%

Saudi production & talent

03Investment sectors

Seven worlds, one standard.

SAMA operates across seven complementary sectors, giving the group room to build companies that grow inside the Kingdom and beyond.

Where SAMA already builds

Where SAMA is heading

04Portfolio

Six companies, one standard.

SAMA's companies work in different fields but share one approach: a clear idea, a strong identity, organised operations, and considered growth.

015 Gallery
01 / 06
02Arts, Culture & Creative Industries
SAR 35M+Art invested & traded
  • Among the first Saudi platforms to exhibit and sell fine art
  • Investing in the cultural and social documentation of Saudi art
  • Art projects for the public and private sectors
Leaders Factory
02 / 06
01Education & Human Capital

Leaders Factory

15,000+Beneficiaries trained
  • Global partnerships and agencies in AI and robotics
  • Educational programmes across the regions of the Kingdom
  • Learning through entertainment and innovation
TKH Consulting
03 / 06
03Management Consulting

TKH Consulting

50+Entities & companies developed
  • 80+ corporate and visual identity projects
  • 30+ expansion and corporate reputation projects
  • Lowering costs and raising operational efficiency
Ashar Atelier
04 / 06
04Luxury Interiors & Hospitality

Ashar Atelier

50+Art pieces & luxury furniture
  • Contemporary designs with a Saudi identity
  • Global materials, local execution
  • Supporting local content and the creative industries
The Store
05 / 06
05Cultural Products & Retail

The Store

100%Saudi production
  • 20+ public and private entities served
  • 100% Saudi production with local materials and craftsmen
  • Cultural products and collectibles with a Saudi identity
  • Museum-grade art and coffee-table books
SAMA Real Estate
06 / 06
06Private Real Estate Investments

SAMA Real Estate

SAR 40M+Real estate investments
  • An investment portfolio of commercial assets
  • Long-term real estate development and investment
  • Asset diversification for growth and sustainability
05Impact

What we build gives back.

SAMA's companies work where the Kingdom's culture, talent and creative industries are taking shape. We measure what that is worth in people trained, work made locally and Saudi creativity documented.

  • 15,000+

    Children, youth and professionals trained through Leaders Factory programmes across the regions of the Kingdom.

  • 100%

    Saudi production at The Store, using local materials and local craftsmen.

  • SAR 35M+

    Invested in exhibiting, trading and documenting Saudi art through 015 Gallery.

  • 50+

    Saudi entities and companies developed through TKH Consulting.

  • Local content

    Contemporary Saudi design executed locally at Ashar Atelier, in support of the creative industries.

  • AI & robotics

    Global partnerships bringing future skills to Saudi youth through learning by play.

06The journey

Since 2016. Establish. Develop. Grow. Scale.

  1. 2016

    Founded

    SAMA is established in Riyadh with a vision to build specialised companies across multiple sectors.

  2. Establish

    First companies

    Ventures take shape across the arts, education, and consulting.

  3. Develop

    A shared model

    A shared identity, governance, and operating model: the DNA every company inherits.

  4. Grow

    Sectors deepen

    The group extends into luxury interiors, cultural retail, and private real estate.

  5. Scale

    Next chapter

    Expanding the companies' presence inside the Kingdom and beyond, with the same clarity of vision and quality of execution.

07The SAMA standard

How we build.

Our role is not limited to investment. Every company in the group is built through the same four disciplines, and inherits them as it grows.

01

Identity

A clear idea and a strong brand, defined before the first product ships.

02

Business model

A model that can operate and grow, tested before it is asked to scale.

03

Operations

Shared governance and an operating system that every company inherits.

04

Expansion

Patient capital and hands-on support for considered growth inside the Kingdom and beyond.

Each company carries one quiet line · A SAMA Company

08Contact

Begin a conversation.

For partnerships, investment opportunities, and institutional correspondence, reach SAMA through its official channels.

Studio
Riyadh, Kingdom of Saudi Arabia